Digital in a 60 s Perspective | التسويق في الستينات

In this video, we talk about advertising from the 60's perspective and the reference is from the hit show "Mad Men". Advertising hasn't changed that much from the '60s! The technology may have changed but the souls are still the same. The show has 2 personalities: Don Draper, the charismatic Creative Director, is always honest with his clients and isn’t afraid to give his point of view. He’s not afraid of disagreeing with their ideas, especially when it means providing a great idea that will improve their business. On the other hand, you have Roger Sterling, an account man who does not share the same view of clients as Don. His motto, “the client is always right and who cares if they are wrong because they pay the bill” is carried throughout the entire series. Unlike Don, Sterling cares more about the relationship than the end product. The concept behind how the creatives and the account managers have a different perspective on dealing with a client. ------------------------------------------------------------------------------------------------------------------------------------------------------------ زي ما شوفنا في المسلسل كان في طريقتين للتعامل مع الـ client زي ما أحنا مش لازم دايما نتفق مع رأي الـ client بس لازم دايما نسمعهم في المسلسل كان في الشخصيتين / الـ charismatic –Creative Director “Don” اللي دايما بيكون صريح مع الـ clients بتوعوا / ومش بيخاف يقول وجهة نظره وممكن يعترض على فكرة / بالذات لو هيقول فكرة أحسن تـimprove من الـ Business بتاعهم من ناحية تانية عندك الشخصية بتاعت الـ Account Man “Roger” اللي مش بيشارك الرأي مع Don” “ الـ motto بتاعوا "الـ client دايما على حق ومين مهتم لو كان غلط /في آخر اليوم هو بيدفعلنا" غير Don / Roger مهتم أكتر بالعلاقة مع الـ client عن الـ End Product ------------------------------------------------------------------------------------------------------------------------------------------------------------ Don't forget to drop your opinion in the comment section. ------------------------------------------------------------------------------------------------------------------------------------------------------------ Check out our Facebook https://www.facebook.com/CartCodeUK/ Instagram: https://www.instagram.com/cart.code/?... For more videos: https://www.youtube.com/channel/UCATx... Online Digital Marketing Certificate - شهاده التسويق الالكتروني أونلاين Join our Full Digital Marketing Course Trial: https://www.cartcode.co.uk/courses/Digital-Marketing-Course ================================ Udemy Full Persona and Marketing Eco-systems: course Discount Coupon: https://www.udemy.com/course/digital-marketing-from-an-agency-understanding-ur-customer/?couponCode=2D73126E7213C9E4B43B Subscribe and turn on that bell! Stay Tuned for upcoming videos every Sun & Thurs #Advertising60s #digitalmarketing #madmen ---------------------------- -------------------- --------------- أنضم الى جروب الفيسبوك: https://www.facebook.com/groups/truemarketingme